this is just a side-thought, but in reading this thread i was thinking of something and i didn't see it mentioned anywhere else (if it was, please forgive me). to me, it seems that there is a major difference between the Moonies' "heavenly deception" (or whatever they called it) and the crap in the blood brochure:
for the situations to be comparable, the society's misrepresentation would've had to occur before the indoctrination began (perhaps if they told potential 'recruits' that they actually DID accept whole blood transfusions in certain circumstance (or something of similar disingenuousness [is that a word? ]), just to mislead them into allowing the actual indoctrination to begin.
the moonies in this instance deliberately lied about their identity in order to trick the potential recruit into beginning the indoctrination process. i'm sure you'd all agree that it's extremely likely that they also lied or misrepresented secular facts once that indoctrination process had begun, but the suit was about the misleading statements that took place BEFORE the indoctrination began. (in other words, the court didn't touch any of the moonies' warped beliefs, just the lies that tricked the new recruit into allowing the moonies to teach their warped beliefs.)
i will give the witnesses this: they never shy away from flaunting their warped 'NO BLOOD' doctrine (the farce that it is). in all likelihood, if a person newly involved with the JWs knows anything about them, he'll probably know about the NO BLOOD policy (ask any Joe Shmo about the JWs and he'll probably say, "aren't they the ones who don't celebrate birthdays and let their kids die without blood transfusions?", or he'll say, "they're the ones that don't believe in electricity, right?"). On the other hand, if JW's were instructed by the society that if someone asks about the blood policy at the door, to tell them that witnesses actually DO accept whole blood when it's a life or death matter, just to keep the householder talking, THAT would be a major misrepresentation in a similar vein as that described in the suit against the moonies.
i'm not criticizing the essay, i'm just saying that (unless i'm missing something) it doesn't seem to me that the moonies' case and the blood policy are that similar because the society never really misrepresent their goofy beliefs BEFORE the indoctrination begins. the moonies lied just to have the chance to teach people about their goofy beliefs. as was stated by Eduardo (i think), the fact that the Society's lies are in indoctrination literature AUTOMATICALLY makes them part of the indoctrination process and thus, extremely different than the moonie case (and maybe untouchable in court?).