Berengaria,
I didn't write the part that says "the ads promote binge drinking and care free sex", but I agree with it.
I didn't include the two ads you posted in my post because the activities portrayed in those ads are normal activities,
school sports and carving a pumpkin.
The ads I posted portray binge drinking and care free sex as normal activities.
By portraying those activities as normal activities obviously promotes them because........ they are being portrayed as normal activities.
As I believe these ads are promoting binge drinking and carefree sex, the paying for it part you asked about should be self explanatory.
Obamacare pays for birth control, binge drinking leads to injuries, insurance pays the bills, rates go up, remember we're all in this together.
B.O. ( it stinks)