from American Heritage dictionary
brain·wash·ing
n.
- Intensive, forcible indoctrination, usually political or religious, aimed at destroying a person's basic convictions and attitudes and replacing them with an alternative set of fixed beliefs.
- The application of a concentrated means of persuasion, such as an advertising campaign or repeated suggestion, in order to develop a specific belief or motivation.
I don't know, Bradley, it sounds like your definition is too narrow. If brainwashing really meant what you say, then the word just wouldn't have any meaning at all. I think the idea here is that brainwashing creates the environment (you allow has an impact on the individual) that is most conducive to encouraging a person to adopt a set of ideas that they would not otherwise adopt.
Gina and I went to a high-pressure sales session once. The guy set us up, bringing in a few different people at different times, insulting us, challenging us. My guess is these tactics must work or he wouldn't continue making his living doing it. Essentially he was trying to erase my filters against his sales-pitch/lies and replace them with acceptance of the idea.
JW's do the same thing, but they don't apply pressure, they apply love. "Nobody will ever love you like we do, now here's what you have to believe to make us keep loving you. You want to be loved, don't you?"
Is that brain washing? I don't see how you could deny that JW's fully qualify under both of those definitions.