I guess it depends on where you are standing. I have seen the "love of the greater number" cool off, and I have also seen the light "getting brighter". Watching the number of "posters" on this site growing so quickly, I can only imagine how many there are just "lurking". I know it took me 4 years before I started to post, but I was a visitor regularly.
Of course, they will come up with an explanation of some prophecy or another. The question is, will they blame the publishers for the decline, or will they blame the apostates? And if it turns out to be "New Light", then no one can blame them because they are just doing as they are shown by Jehovah (they are so concerned about his reputation and yet they make him out to be so impotent and incapable of communicating with his "servants" or "prophets" or whatever - shameful). All that BS flows right down stream, and those who are tired of being burdened down with illogical and unloving rhetoric and seeing it for what it is.
Maybe they have a huge 8 ball - the kind with the answers that float to the top. Must have something like that - intelligent adults could not compose this stuff on purpose, could they?