This also from the article ...they see it as " love"
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Disfellowshipping—Jehovah’s Loving Discipline at Work
How does the disfellowshipping arrangement reflect God’s love?
1.Love motivates elders to make every effort to help wrongdoers. A Christian is disfellowshipped only if two factors coincide: He has committed a serious sin, and he is not repentant.—Heb. 12:7, 9-11.
2.Disfellowshipping protects the congregation. An unrepentant sinner is like a person who has a highly contagious viral infection and needs to be quarantined in order to protect others from getting sick.—1 Cor. 5:6, 7, 11-13.
3.Disfellowshipping may move a sinner to repent. Many who got disfellowshipped were jolted to their senses and in time returned to Jehovah.—Luke 15:11-24.
4.When a repentant wrongdoer returns, the heavens rejoice and the congregation welcomes him back.—Luke 15:7.