This does concern me but I am not any kind of expert on how this all works.
Quote from berrygerry's other thread:
[–]berrygerry 1 point 22 days ago
It's not visits (often incorrectly called hits), but moreso visitors and links from sites such as these.
JW.Borg has acquired a PR of 6 (matching fox.com ) and has a Moz Page Authority of 70 (out of 100).
Mock if you want, but the website strategist that they hired knows what he is doing.