Aunt Jemima offends you?? Get a life and stop getting offended over nothing.
Sure. But if the company that makes it decides they can make more money by changing the brand, good for them. The people complaining about the rebranding generally aren’t really soooo attached to the Aunt Jemima character that it really affects them. If people are that attached to a fictional character on a cake mix, they should probably get that checked.