Thanks for sharing that. It's a sad thing that they have become, isn't it?
My husband and I are in a business that operates on a network marketing/direct sales platform. We operate mostly with businesses and as an employee benefit(direct), so the network thing is pretty minor. The other day my husband got a kick down from his "upline" because he wasn't making him look good as he hadn't brought in any new associates lately. Well, we are promoting the service rather than promoting the business because we believe in the service. People who love the service and are inclined to business approach us, but we are not in the business of selling a business primarily.
JWs are more about promoting the religion (business) than the product (faith). That is why they are constantly compared to a (sleazy) network marketing business. Even the best business needs to remember that they are not worth anything unless you have something to offer people that has VALUE.