I think for the society, it would be PURE genious to stop publishing the count. I mean think about the rumors. People would start to think the end is even closer if they thought that the 144,000 quota was nearing its end.
*** Rbi8 Matthew 24:36-42 ***
36
"Concerning that day and hour nobody knows, neither the angels of the heavens nor the Son, but only the Father. 37 For just as the days of Noah were, so the return of the Son of man will be. 38 For as they were in those days before the flood, eating and drinking, men marrying and women being given in marriage, until the day that Noah entered into the ark; 39 and they took no note until the flood came and swept them all away, so the return of the Son of man will be. 40 Then two men will be in the field: one will be taken along and the other be abandoned; 41 two women will be grinding at the hand mill: one will be taken along and the other be abandoned. 42 Keep on the watch, therefore, because YOU do not know on what day your Lord is coming.