Their positive creativity is just shot. Then, when they try to come up with anything new or additional it is just 'madness.' Like when they came up with "overlapping generation," "diseased apostates," and that Selma should understand when her husband 'hits' her that it is her fault and implicate that she should stay with him as perhaps years later he will become a JW. I have noticed they haven't said these terms in awhile.
Maybe, since most JWs can't even explain the "overlapping" shows that most of them haven't embraced that term or doctrine. Maybe they suspect half of JWs are still talking with some of their DF'd relatives (especially, moms with DF'd grown kids,) and most of the beaten "sisters" are leaving their abusing husbands anyway.