I don't doubt that Cedars is a good person, I just feel that he needs more empathy for the group that he wants to help.
From reviewing his website, he has a very much "in your face" style. It works well for an expose but doesn't work well for someone recovering from abuse of a high control organization.
In regard for the name AAWA the post was made in their FAQ that if you don't like the name, you are a Watchtower sympathizer. As well as for the issue with Facebook, for people who were outed, being told that they weren't is just insulting.
There does seem to be an escalating trend to demonize all things that Cedars has done which I don't agree with. Like Martin highlighted, he is a good person. However he is not an empathetic person and that is really hurting his cause right now.
To help victims of abuse you need empathy to understand that every person experienced it differently. Some walked out with their head held high, others remain in for sake of maintaining a relationship with their family, others may be fragmented emotionally from physical or mental abuse.
However, I would say that all ex-Witnesses bristle at being told what to think and that is the biggest problem that Cedars is falling into now. He has a narrow view of what has occured and seems unwilling to budge from it. Whether accurate or not, it seems Cedars was more concerned that people accept his view rather than turn around and take a look at it from someone else's shoes.
In order to gain public acceptance, an organization like AAWA needs to have empathy and humility. With Cedars as the spokesperson, I don't feel those qualities are being demonstrated. I think there are a great many people that would love to support what AAWA stands for, but they want to feel that they are being heard. Even if the answer is no, many people will accept it if they feel it was at least considered.
The issues at hand do not feel like they were considered, they appear to be dismissed and I think that is generating a lot of ill will. Based on the dialog growing on both sides, it appears the message has switched off the Watchtower and it is more Anti-JWN and Anti-Cedars. It can change, but to do so required desire for change.