Now here we are in 2014 with publisher growth somewhere between 1-3%, and yet there's this UNPRECEDENTED, EPIC NEED to build more shit.
In my opinion, this is the single most important aspect to keep an eye on. If the Watchtower moves increasingly in the direction of being real estate flippers, it would signal to me that a new type of leadership has emerged.
From an outsider's perspective, why not convert your labor force from door-to-door literature salesmen to a no-cost construction crew? Makes all the sense in the world. The only obstacle, presumably, is decades of focus on the preaching work as the hallmark of the one true religion. That hallmark, however, is no longer paying the bills.