Yes apparently if you have the right connections, they will set aside the canned outline and give an actual memorial talk about the person.
This happened with one out of my two JW grandmothers.
Grandmother #1 (memorial service in 2006 in a funeral home) was loyal to the organization for 60 years but had changed halls in the final few years and never pioneered. Still she was a memorable individual.
Grandmother #2 (memorial service in 2008 at the Kingdom Hall) was a pioneer until the end - and helped established this small congregation in south central Minnesota around 1950. She was known by all in the circuit and held up as a fine example (as in "if she can pioneer, you can too").
Guess which grandmother got the flowery talk with warm remembrances, and which one had the talk where the presiding overseer delivering the memorial talk didn't even seem to know her?