I think that the orgainzation will continue to suffer, but...
If the WT is going to play the 'cooling off' card, then that implies that they have given up expectations of growing the organization. Growing the organization is what the leadership is about. Like any business, the religions goal is to protect what it has and improve its share of whatever market there is.
I think there remains a strong sentiment from the 1950s to the 1980, when the service reports would come in and all you'd hear was growth all over, and how that proved the Jah was blessing this organization. People got very used to the idea that this organization would grow indefinately. I think in the minds of many, many JWs, this organization cannot and will not falter. The WT playing that 'cooling off' card will be like pulling the rug out from under those people.
The WT can fall back on that explanation any time it wants, but there is a flipside to it. The flipside to cooling off is: negative growth, negative dollars, and you're on board a sinking ship. You think JWs fake their ministry hours now?! Wait until the WT acknowledges that no one is coming in - go ahead and fake, what's the point?
And as for reform, metatron is correct. There is no reform, there is only fracture. So be it.