The WT cult wants to tighten their grip on the regular witnesses, like all despotic regimes - their literature will get kookier and kookier - and more and more worrisome for those of us on the outside looking in.
I think the WT leadership doesn't mind kookier literature, because they kinda know now that that the public isn't reading it. It's not for potential 'converts' - it's to keep the R&F under strict control.
The kookiness will get more and more strident and pronounced as the WT seeks to exert control over new areas of the R&F lives they used to allow some measure of autonomy over. Now, no more. Like with all greedy, power hungry bastards - some power is never enough.
The kookiness will continue to squeeze out individuals on a limited basis. My heart will swell when I hear about old friends who find themselves, for some reason or another, on the outside of the Tower (hopefully, for good!).