The new design will be a bit more commercial in nature – dryvit/stone/ flat roof with parapet / mechanicals on the roof
Recognizable Images like JW.org
Transparency – windows and a store front like entrance - that passersby will be able to see into
Welcoming Atmosphere –this new design will draw people in
Self Serve Literature display immediately in the lobby – this first thing you see – it will mimic what the public is used to seeing in our Metropolitan cart witnessing
The whole idea is like “branding” – or “franchising” – and very recognizable building / logo / message repeated over and over across the country.
So now they'll be the McDonald's of religion.......oh wait they already are. Serving up cheap crappy "spiritual" food for over 100 years. Billions and billions of rags disposed of on an annual basis.
I'm guessing they'll parade their "great" idea of making the KH's more like storefronts as if they're such trailblazers, like they always do. Oh but wait, Christendom already does churches in storefronts. Wow, way to reinvent the wheel JW.crap. Riding Christendom's coattails since inception!!