And yet we believed, at one time, and some of us loved our beliefs!
I did indeed love the beliefs, but it wasn't like there was a better option, what with not wanting to get a beating and all.
Are confident in their message.
Of course. But confidence is a trait exuded by many salesmen, because they want you to buy what they're selling. No, JWs weren't selling anything tangible, but they were selling something--you just paid with your time more than your money.
Are clean-cut and seem to have their lives together.
If you've just met these people, you have no idea if they have their lives together. (And if you haven't just met them, you know that just ain't so. Half of 'em are horribly depressed, undereducated, underemployed, and so on.) They're also not the only clean-cut people on the face of the earth. Other people have neat haircuts and are clean-shaven, too.
they're taught to be humble and approachable, so they don't hold their "superior" Bible knowledge over others' heads and are eager to share it.
Wow. Perhaps you should read more of the Study Edition. They're programmed with a belief that they are absolutely superior in every way by virtue of being a JW. They're eager to share it because of cognitive dissonance. The more voices are drowning out their own questions, the better they feel and the more likely they are to keep believing it all.
Have literature
That's just a slick sales brochure, don't be fooled by it. Bible verses are presented in isolation and your mind is subtly prepared to accept their teachings without critical analysis.
Also, in conclusion, they're not that effective. I mean, Mormons outdo them numerically by virtue of simply having sex. All things considered, pass me them golden plates, Moroni! I've got some writing to do!
--sd-7