About forty years ago I tried (and failed) to explain varietal black tea to people who had no idea what I was talking about. Most of the time I drink loose English Breakfast (as an English friend said, "tea should not be wrapped in toilet paper). But there are a number of others I like, Keemun comes to mind immediately. I use sugar but not milk.
Lipton is bland, rather like American beer after you've learned to like German beer.