What Fisherman said is along the line of what I am thinking. It may not be a fight within the GB, but a turf war between various departments. I suspect the business decisions are being made by lawyers and accountants, and as Beth Sarim points out, consultants. I do think the GB is incompetent at all levels, they may well know that. This leaves them dependent on the advice they are given by competing advisers.
I converted when Knorr and Franz ran the show (1973). One of the appeals of the organization was the appearance (at least) of depth in the literature and meeting parts. Those days are long gone, replaced by (as noted by previous entries in this thread) insipid music, inept videos, and dumbed down lectures. This will cost them their most loyal members, which is why I say there might be a schism.