I was born into this cult and I've heard this "end is near" my entire life. Nothing new at all. Though it seems every decade or so it goes through another phase of the Jihadist JWs getting louder, calling today "the last of the last days" or the "very end of the end of the last days." How many "end of the ends" can they put into one statement without the word "end" losing all significance?
The '90s generation change was a biggy and now I think we're witnessing the beginnings of the Society reeling out of control. The "love of the greater number is cooling off" as JWs by the thousands leave their cult of birth. The Memorial partakers continue to rise, and it's only a matter of time before that number reaches embarrassing levels. I mean, come on, after 2000 years of gathering Christ's (literal, of course) 144,000 brothers there are still better than 10,000 left alive!!! And the GB's fear of control loss is motivating them to print WT after WT filled to the brim with fear-mongering against independent study and rational thinking, using phrases like "God is only using us, not you" and "We are the light" and "Don't read the Bible, it's a dangerous thing, read our books instead" and "If you question us, you're questioning God, and you'll die at the big A for that."
This cult can't die quick enough...