The word "encourage" is misused in the WT lexicon. Encouragement implies motivating someone to do something of their own free will, but in WT Land its meaning is not the same.
That's why the expression "I want to encourage you...." is so common.
Elder: "I want to encourage you to pioneer/reach out/attend more meetings/clean the hall/whatever."
Publisher: "Okay, if you want to encourage me, then encourage me."
Elder: "I want to encourage you to...." (Rinse and repeat.)
Publisher: "Okay, encourage me."
Elder: "I'm encouraging you."
Publisher: "No, you're not encouraging me yet. You said you want to encourage me. Please go ahead and encourage me."
Elder: "This is encouragement."
Publisher: