I love your goals Lee...
One suggestion that I would add is to hit the JWs when they go into a community to get positive press for themselves. They usually do this in the summer in convention cities. I know in Lincoln, Nebraska they meet every summer and every summer the local paper usually does a positive piece about them.
What we could do, is get the local churches and other civic groups involved in a AJWRB Sponsored Blood Drive. We could explain to the paper that the JWs are not allowed to donate blood under fear of excommunication but they are allowed to accept certain blood fractions so we are donating blood for them. We could also get some anonymous JWs to donate blood who could interview with the local press and tell them about the shunning doctrine. If we do this during the summer conventions in every convention city here in the states and overseas, the Society will have to deal with this issue every time they talk to the press. This would be a Public Relations nightmare for them and I am sure they would get tired of it real quick. For groups like the JWs, image is everything. You can even talk about the child endangerment stuff at the same time. We could have silentlambs' group in on it too.
Just a suggestion...and I would be willing to help at least in Nebraska.
Jeff S.