Its all about the Simpsons in that episode where Homer has to beg for his job back. Mr. Burns places a special demotivation poster on his wall "Don't forget your here forever." Homer then places pictures over the poster and it says "Do it for her."
It's so much like the Watchtower to me, they demotivate everyone to stay and follow, but its best to escape for my girls (aka - do it for her).