There was some leaked information reported at JW Reddit posted by NeedGreater approximately 2 months ago. The information has a lot of merit and he states
I had a recent conversation with someone who is very involved with the art/ teaching deparments at Bethel. He intimated to me that he was recently involved in a meeting that included a GB member and was focused on a shift in the JWs public preaching message. A scripture was read from Ezekiel 33:32,33 and explained to mean that the message would no longer be a peaceful message "like a romantic love song" but rather a direct message of judgement. Apparently this change will be rolled out in the upcoming annual meeting or shortly thereafter and he said that it has led to a revision of the early editions of the 2018 magazines. He's a very reliable source and has "leaked" information like this to me before that has all turned out to be accurate.
Anyone else heard about this?
However he did say that this is specifically to fulfill the "prophecy" regarding the preaching work right before the end. Not new just an interesting shift. Maybe they want to weed out the "Kevins" from the org now ;-)
As far as I have been able to pick up from posters who attended the meeting, the message has changed but at this stage it doesn't appear to be one of judgement (that's supposed to occur after the GT starts) but rather a focus on the vindication of God's name rather than saving people's lives.
Given that his information seems to be reasonably on target I wonder if they are just introducing the idea of a change in the message slowly and will gradually direct JWs towards a full on 'judgement message'. Their current tracts and publications don't reflect the change but the sheepies will need to place them before ramping up promotion of this change with new material for placement.