We certainly made some recent choices based on corporate decisions regarding politics. We no longer shop at Macy's or buy Estee Lauder products (nor have we purchased anything "Nike" for a long time). When such corporations public announce that they spend their profits to support political policies or candidates with which/whom I completely disagree, I am not going to let it be "my" profits. OTOH, I don't care what the CEO's do personally and in fact I would have no way of knowing if they kept their political opinions private.
Similarly, though never a rabid fan of (US) football, I have chosen to NOT watch any game this season. I'll likely watch some of the Super Bowl (because I have biz interests in KC) and need to be "in the loop" to discuss the game when it comes up later.