There is every reason to believe that Lloyd is controlled opposition of Watchtower ~ NCC
I've heard that stated, but I've seen nothing that would suggest LE actually HELPED the Cult. I do have to admit that I think he probably assisted in the "wake up call" for some JWs. JMHO
Do I think he is a "nice person"? No!
Does appear he is trying to capitalize/profit on his advocacy? For sure!