JW GoneBad said,
It is as though the WTBTS needs a new theme, facelift, name or something in order to recapture the R&F's interest.
I believe this is true. There was a time when there were constant new understandings, new updates, new light, etc. But today there aren't any creative minds left in the Watchtower. Fred Franz was the master of the organizational facelift. No matter how silly his notions appear to be now, they were devoured by Witnesses back in the day, and each time it made them feel reinforced that this religion is the truth! It's good that the facelift days are gone, since they were nothing more than thin facades anyway.
I see more and more witnesses that have no clue what they are supposed to believe. I clearly remember a Circuit Overseer saying many years ago, in a talk to the congregation, that most people in Christendom didn't know what they were supposed to believe. The gist was that since we are Jehovah's people, and have the truth, we know very clearly what we believe. Those days are gone.
Regarding the blood issue and the meaning of 'this generation', most witnesses are without a clue. The truth to many of them is simply that they don't vote, believe in the Trinity, or celebrate Christmas. And that's about it. A few years ago I mentioned the United Nations NGO relationshiop to a 40 year old born-in witness. After about 5 minutes of reviewing the Society's teachings about the UN, he said "I have absolutely no idea what you are talking about." He really didn't have a clue what the Society's view of the UN was.
Witnesses don't witness anymore. When I came in, early '70s, knowing your beliefs and being able to explain them, using your Bible, was emphasized. At some point, during the 80s as I recall, it began to change. Extended conversations at the doorstep were now discouraged. Witnessing became more of a 'let the literature do the witnessing' kind of job. I was always puzzled by that, since people are the Witnesses, not the literature. Now I get the feeling it was meant to protect Witnesses from learning about their religion from house holders who knew more about it than they did. It wouldn't do to be asked a hard question that made you think, because you might find out you don't have the truth after all.
It has spiraled downward from there. Thinking became discouraged by putting a distasteful sounding adjective in front of it, and calling it 'independent thinking'. That made it sound like you were rebelling against God if you dared to think. After all, who have become independent from God and his organization? Apostates. They are rebels because of independent thinking. A positive spin on thinking, such as calling it constructive thinking, or critical thinking, was avoided. This was a controlling mechanism that made Witnesses feel guilty for asking honest questions that showed solid reasoning.
Today the organization depends on Witness not knowing very much. They are like automatons going through mechanical motions, responding to a leadership that has reduced itself to cracking the whip to maintain control. (As evidenced by recent study articles regarding 'mentally diseased' apostates that should be 'slaughtered'.)