Sadly, I think they have a lot of resources left to them.
I do think they have been caught off guard a bit by the internet exposing them so much. The resultant drop in active involved members is part that and part the general religious apathy of people.
They probably always thought people would just come because after all, they are "OF GOD" but no, people arent - what a shock to them.
So they know two things
1) They got the money they have through long ago real estate choices in Brooklyn
2) Print is out IT and social media is in
So their knee jerk running behind response to that is huge screens at conventions and a full on design team and building work.
Its like DOC said - reactive
But theyve got lots and lots of resources in money and believers at this point.
I personally hope the pedophile cases keep coming because that drains them of dollars and people at the same time.