Subconsciencely at least, the internet is still a new & wild place for anyone who wasn't born with it (25 & older?). Eventually the 'net will simply be what the human race does. A new JW study will be told, "Now, here are your approved websites" and they'll go, "Are you nuts?"
Anyone who types "Jehovah's Witness" in a Google box will know what it is in 5 minutes.