One thing that some may not be considering, is that if the Borg starts to turn into an "e-religion", and also start consolidating into giant, mega, halls, with many combined congregations, this will go against another one of their "core doctrines".
For over a century the Borg has always emphasized the need for the sheep to meet very regularly together. This solidifies them as a group, and protects them from splinter groups popping up, and meeting in secret. Basically, its a way for them to keep tabs, and police everyone. Remember, those that meet up, and worship in solitude, will only pursue their own selfish desires, or at least that's what they have been telling everyone for decades.
Shifting to an e-religion, will really be going against this long held rule. Yes, I understand that they did away with the book study, but we know why that was. The emphasis is still to meet up weekly, regularly, and consistently. Also, if they consolidate congregations into, so called, "mega halls", this too would back fire, and go against their rules.
It will cause many to stop attending, especially on a regular basis. People will not want to travel further, and be put out even more. The Borg, is foolishly going to consolidate halls, but into still regular, normal sized halls, probably not mega sized Mormon type mega halls.
The rank and file will hate it, and resent it. The GB will still push their, "do as we say, even if it don't make sense", bullshit, but it aint gonna work.
Less K Halls, is gonna mean less JW's. Less JW's, and more lawsuits, is gonna mean less money for the Borg. Less money for the Borg, means its collapse is near.