This may not be specific to what you are asking, but i do know that a LOT of Christian churches in Europe were built on top of ancient Pagan holy sites.
As Christianity became the dominant religion during the middle ages, many Crusaders and Templars destroyed ancient Pagan sites, and erected churches directly on top of them.
Now, with modern technology, and things like google earth, they are realizing that these churches are built on Ley lines, and sometimes create symbols when observed from the air, or satellite, and odd things like that. Again, not that the churches themselves created this, but because they were built on Pagan sites, that were in distinct places thousands of years ago. Such as corresponding with Summer and Winter solstices, or a grouping of these Pagan sites/churches symbolizing constellations, and other uncanny things.
Maybe the WTBS continued this further, by buying some of the same spots that these churches, and Pagan sites, were on, and made them branches for the WTBS, i dont know, but its possible.