" Like I keep saying...
...they know it's wrong... but believe it's true... at the same time"
I agree thoroughly Vid. They have all come up through the Ranks, and had no opportunity to possibly actually wake up. But, in my many years in the Org. I touched upon the higher Echelons from time to time, and became aware that all those who were " up there" had to some degree become aware of the fact that some of it at least was bullshit, but at the same time they were aware that it was necessary to keep up the façade, the false front, so that the Rank and File JW's did not start to realise there WAS an element of Bullshit.
Cognitive Dissonance 101. So, you are right, they realise that much of it is wrong, but believe it is in the interests of believers to continue to pretend. They actually think they are serving the " God of Truth " with this scam. Again, Cognitive dissonance 101.