It is purely motivated by $$$ this move, they hope to obfuscate what their Shunning and Disfellowshipping Policies and Practice REALLY are by re-labelling them for when they are challenged in Courts.
They used to get away with this in the Past, but now with quality Witnesses testifying under Oath about these egregious practices, the Courts will be able to easily see that those things deny basic Human Rights to J.W's and ex-J.W's. And no doubt contravene Rights under many national Laws.
With any move the Org. makes, always follow the $$$.