steve - BTW, up until the 2016 Service Year report, percentages were based on average numbers for that year for each country - since 2017, percentages are based on peak numbers for each country’s previous years peak numbers.
Hi Steve,
As per my calculations, it seems that even now the percentages for each country is based on average publishers and not peak publishers.
For e.g.
While New Zealand peak publishers grew by 1%, the yearbook shows % growth as 0%.
The peak publishers in India grew by 3%, but the yearbook mentions the growth as 4%.
Worldwide peak publishers grew by 1.5%, but in the yearbook they have mentioned % growth as 1.4%.
Hence, they still calculate the growth in terms of average publishers.