For the rebranding to succeed, the GB must enter the spotlight.
And so they have, with a vengeance. Just yesterday a "sister" was pontificating about how good it is that the GB has instituted JDubya Broadcasting (GBTV) where, "Every month we can see and hear the GB! Now we all can have a close personal relationship with them. Isn't that a loving provision for us to get to know them that they have made?"
I couldn't choke back the derisive snort of indignation. When asked why I replied, "Close personal relationship with them? That's a laugh. Just go up to one of them if you ever get the chance at a convention and call them by their first name and start telling them something very personal. You'll see in a hurry just how close and personal your relationship with them really is! They won't give a flip about you!"