mikeflood: "There's like scriptural base when you read it in the Bible, the angels chorus...the rejoicing, etc
"They could spin it by focusing on Jesus, not Santa as nowadays. For example, what a glorious opportunity to give testimony!"
It could be done. Focus on Jesus as the greatest gift, just have a family feast and present giving. Maybe have a special dinner at the KH to which "interested ones" could be invited and a talk given afterwards.
The elephant in the room with this scenario is Jesus Himself. The WT doesn't like Him much, and have always focused their attention away from Him*.
* The new seeming emphasis on Jesus is not about Him at all, but about "his brothers", by which they mean the GB.