I've heard similar from the grapevine. For some years we started to stay at a hotel on the list but used a different discount ( such as ChoiceHotels) rather than the Watchtower discount - and usually got a better rate. At one place it was $12.00 USD a night better.
The last few years I just make reservations where I want. Watching the friends gather around the list on the board looked more and more like cattle gathering together around a lump of straw thrown from a pickup truck.
Bobcat