The video information is from 2 to 3 years ago. They set themselves a target of 4 - 5 years to get their finances "back on track", so how are they doing now they are half way through their plan?
The selling of halls continues, as expected, but there are more and more public calls and references for money. It's almost every week now!
It's as if they are just starting to realize that their great idea of hall selling is not the solution they naively hoped it would be. If the hall selling is not bringing in enough (and they would have known this earlier if they understood forecasting) then maybe their other costs have increased (litigation?) and their other incomes are reduced (donations/investments?).
Whatever the cause it seems they need to find yet more liquid cash.
Expect the property selling to accelerate and the call for donations to become louder. These are the two most obvious ways of addressing the deficit. There may even be new ideas to shame people into donating more, ways of cutting the already miserly publications, or further cuts to their payroll.