WTC can call it anything they want but it was a desperation attempt to avoid the consequences of a failed prediction - pure and simple.
Since they were forced to amend the 1914 generation teaching, there has been no substitute teaching that follows any logic. Remaining JW's (minus those who are not actively planning to fade or DA) cannot explain what the current thinking is. This is a REAL problem for the GB who surely know that they are one pivotal moment away from having to admit that they have no clue.
These men don't seem to have a plan to address the elephant in the room other than growing beards and allowing women to wear pants to the meetings.