Cults work hard to build up a reliance on the leadership, especially for guidance and for a sense of purpose. They encourage and reward obedience and discourage and punish assertiveness. JWs do this differently for men and women- men are teased with the opportunity to become leaders themselves, while women are exalted when they are humble and submissive.
Those men who do not show the ambition needed to become leaders are sidelined and treated as lost causes unless they get their acts together. Women are expected to be quiet (if they are single) or submissive and supportive (if they are wives). If it seems that the ambitious men have it good, remember that their entire value lies in how submissive and supportive they are of "the organization."