Standard operating proceedure for the JW.ORG cult. It is shocking to most, once they see this tactic for the first time. But once you know it's a method they use intentionally, then it really does not shock anymore.
I tried to read a couple months of WT rags to see if I could do the same to them and partially quote the WT to say something they did not intend. I could not find anything. I think they even write in a way to prevent others from doing this to them.