I don't bump my own threads as a general rule, but I was as surprised as everyone else to learn about the new JW "TV channel" on the web site. It dovetails quite well with what I wrote in my OP, particularly this passage:
I think what you guys are overlooking -- and this is a MAJOR factor -- is the power of the visual medium. You guys have seen how popular YouTube is, right? Of course you have. People would rather watch a video that takes 7 minutes to explain how to install Photoshop than just read a single page of instructions in one minute. Why is YouTube so popular? Because you can be an illiterate idiot and still get around the site okay. Just click on thumbnails, you don't even need to read what the video is about. The comments on videos demonstrate just how low the mental bar is for someone to use the site.
I know this post sounds elitist, but I'm just saying out loud what we already know: the ones most likely to convert to the religion are uneducated and are not comfortable studying books. Many Bible studies have serious "learning disabilities" (that's the PC term for it) and need to have everything repeated to them from the paragraph out loud, three times, before they get it. That's because their oral comprehension is much better than their written comprehension. The jw.org web site takes away the demand of literary comprehension and replaces it with, "Listen to the nice man talk over the pretty pictures." (Of course there are articles too, for those who want them.)
So I actually think the Society knows exactly what they're doing. They know their target audience. It's not "the worldly wise". It's the "humble, child-like ones". They could hardly have made a better move than this to attract potential converts, especially outside of the more well-educated areas of the world that most of us live in.
Since I wrote this a couple months ago, the org. has truly taken this mindset to its logical conclusion. Video over text. Oral/visual medium over textual medium. "Looking at the pretty pictures" over "needing a high school education to understand these words". They might as well hang up a sign on Kingdom Halls saying "IQs over 100 not welcome".