I think it`s all about the dollars $$$$$ ,look at all the prime real estate that they are getting big bucks for in N.Y.S.
over a Billion Dollars at last count.
Where is all that money going ? they are selling off Branches around the world
They are selling off and merging KH`s around the world .
They are selling off and merging Convention/Assembly halls around the world
They are cutting down printing operations and selling off printing equipment around the world reducing printing products no new hardbound books ,no calendars , no yearbooks , reducing Watchtower and Awake publications drastically ,
Mimicking Christendoms religions in installing TV`s in existing KH`s opening up their own brand of TV Evangelizing with JW.org ,adding credit card contributions at Conventions and Assembly`s that they once criticized Christendom for and always ,always begging for more money to keep the work going.
Something that Charles Taze Russell the Founder of the I.B.S.A. the forerunner of Jehovah`s Witnesses said he would never do .
And they even want the pocket money parents give to children of JW`s as depicted in the Sophie /Caleb videos.