Someone who is not afraid to look like a woman. A person who takes care of themselves, has a very definite air of self-confidence which includes the way they carry themselves.
They don't need to be Americas next top model. I am not that insecure in myself that I need nothing other than an arm ornament. But a woman is IMHO "repulsive" if she cannot look you in the eye, slouches and shuffles along, wears clothes that don't fit (dresses from the local tent and awning store) either no makeup or to damn much, hair that is never combed or styled (oh hell I forgot they aren't supposed to pay attention to that sort of thing), and can carry on a conversation without the incessant bitching, whining and meddlesome gossiping that jw women seem to revel in.
Basically I would look for qualities in a woman that are the exact opposite of what the typical dub promotes as attractive.