I agree with JW GoneBad.
Just because an organisation has a high turnover or seemingly large income, doesn't mean it's on a sound or strong financial footing.
Given the secrecy over the org's internal accounts, we can only guess at their level of outgoings, but I would not be surprised if it's substantial enough (especially when you factor in the costs of fighting legal actions - not just on abuse but also things like planning, 'freedom of speech', etc - and paying out 'hush money', compensation, damages and/or court costs whenever they lose, which is more frequently these days) that they are in a more precarious situation than most people imagine.
They have also 'invested' badly in recent years in expensive projects like NY and Chelmsford Bethels and now Ramapo, which are largely white elephants and do not in themselves generate any financial value or income.
Even if the increase in begging videos is just a tactic to get more money without actually needing it, there are other clues. Look at the things like printing cutbacks, the mass hall sell-offs, bethel closures, the seizing of local congregations' funds, the sale of second-hand Bethel equipment, the centralising of all construction and maintenance projects, and so on. These are not the actions of a cash-rich and financially secure organisation, but rather one that is trying to squeeze every dollar/pound/euro/etc out.