My husband said that Christmas is just a wordly event on par with seeing a movie or going to a secular concert.
Our pastor says it is an opportunity to share Christ with people because they will be open to going to church during Christmas season.
Some years I will get into trying to buy the present that will show the person that they are seen and loved and it brings me joy. Some of them I enjoy Christmas songs. A few Christmases were disasters.
One year, I called it The Riddle Family Gift Exchange and did it on a different day to try to include my JW family and they said they were busy and didn't come. That was a bummer.
One year my husband gave $100 gift cards to each in my JW family and they weren't even going to acknowledge it and barely said Thank you. And were looking at each other kind of weird. I said it was just because we loved them. They spent it, though.