How do they do it?
INFORMATION CONTROL
In order to buttress their position the Society must completely erode confidence in any information that does not stem from them. Scientists, Psychologists, Historians, and Archeologists are heavily discounted when they carry messages contrary to the Society's teachings. Religious information from theologians, or former JW's is especially scandalized as having malicious agenda's or being influenced by Satan. The sheer repetition of counsel and advice regarding this paranoia over outside information builds a formidable defense mechanism in the minds of believers. Almost subconsciously the JW looks upon contradictory material with suspicion. When material poses a direct threat to the organization, the average JW's becomes immediately and many times unreasonably skeptical of it's content. Even reading from a Watchtower article can trigger this paranoia.
You may even remember this yourself when you were still "in". How did you feel when you read about some researcher saying they recently found human fossil evidence dating thousands or millions of years before the Society say humans were alive? Do you remember thinking an old watchtower magazine quote was probably a forgery? Or when you spoke with a 'worldly' person who was convince Jesus answered their prayers; do you remember thinking they were fooling themselves? Or how about the physiological response your body had when you first decided to actually investigate an "Apostate" website. Do you remember looking over your shoulder or jumping when you thought anyone might be coming?
FEAR, SHAME, GUILT
It has been said that fear is the greatest motivator. The Watchtower Society uses fear so much that it changes the way a normal person thinks. There is perhaps no greater fear to a living being than death. When a human or animal believes they may die, instincts kick in to override all competing behavior. This happens to me when I fly in an airplane. I could be sound asleep, comfortable knowing that flying is the safest form of transportation. However many times I've awoke with a surge of adrenaline bracing for impact after a little turbulence. All that mental reassurance about the safety of flying went right out the window! In just one year, try to imagine how many times a JW is taught to equate leaving their religion with death.
The Society has also learned to reinforce the fear of death with other social pressures such as shame and guilt. People who have left the 'Truth' are always depicted as foolish, irresponsible, selfish or evil. Disfellowshipping is an effective tool to enforce this social shame tactic. When advice is given as to how best use our time, the congregation is nearly always made to feel guilty for indulging in any activity other than "kingdom interests". It’s amazing how many posters here have reported feeling they could “never do enough” while a JW.
I think it's important to understand the mindset that JW's are conditioned to adopt because they will inevitably play out upon you, the exiting JW. As a friend or family member you expect to have a more compelling voice when reasoning with them. In many respects you do, however it's very easy to lose that voice if you're not careful.
When you speak with JW friends or family adversely about "the Truth" they become very alert. All of their fears have been trained to be sensitized to threats to their religion, and now you are presenting a threat. To them, there must be something wrong with you to cause these things to come out of your mouth. What could it be? Have you been slacking at meetings? Have you been hanging around with an apostate or worldly person? Have you *gasp* been reading on the internet! Have you given in to a life of debauchery that you are now trying to justify? Are you just an obnoxious self-centered asshole? All of these things are likely to be reeling through their minds when you speak. They are looking for something to placate their fears. They need something to attach this behavior to. It is inconceivable that you may be correct, so they seek to dismiss what you say - not based on your message - but based on something totally irrelevant.
DEMEANOR
In my experience I have found a calm demeanor coupled with just a few compelling questions seems to go much further than a back and forth debate. I have tried to come across as the voice of reason rather than produce fact after fact damning their belief. In the Society's literature, they come across as reasonable whereas all non-witnesses are unreasonable. This fortifies the notion that non-JW's deserve to die. When speaking to JW's it important to be reasonable in your tone and manner. If you do not, it will be easy for your audience to focus on your unreasonableness.
QUESTIONS
Questions are also effective. Instead of saying:
"The Society has falsely predicted doomsday many times, yet they claim to be getting their insight from God!"
I would now say: "Why would God allow so many false dates to be printed?" - and leave it at that. No matter what their reply, you can just acknowledge it and drop it or change the subject.
You want to leave them thinking about your question, not thinking they won a debate, because in their minds they never lose debates over religion. It can be very difficult to do this, especially with family. However, I believe questions leave the greatest impact.
THEY TAKE IT PERSONALLY
When you speak to your friends and family about what you've learned they will take it as a personal attack. In your mind you might just be sharing what you've learned and how it impacts you. Even though you may not be on a campaign to destroy their faith, they nonetheless will perceive it that way. Even if you have not expectation that they should concede to your viewpoint, they will still view it as an attack on them, and resist. How can you avoid this?
I have been able to somewhat diffuse the tendency for it to be taken personally by qualifying such phrases with:
"To me this looks like their doing....."
"The impression it leaves me with is...."
"It leaves me feeling like..."
"I feel..."
"I believe..."
"That's what I get from it..."
I try not to use blanket statements or present something as a universal fact or truth. I apply my conclusions only to me. By putting the emphasis on myself, I take pressure off of them to defend their beliefs.
This seems to get JW's to at least consider the message.
Well this post is much longer than I was anticipating so I will leave it to the other O-POZ-TATES here to offer their own advice when talking with JW’s. No matter what you do though, you are more likely than not to be unsuccessful in immediately changing anyone's mind. Chances are that if you have any effect at all, it will be some time later. Afterall look how long it took you, you knucklehead!
That will finish our study. We can all now turn to page 27 in our songbooks and begin singing “Joyful Apostates”.
-FW