... love for Jehovah and to support the anointed ...
It's important to notice how they constantly link "Jehovah" with themselves. This is a deliberate and very powerful tool of manipulation.
It subtly creates the illusion in the minds of "the believers" that obedience or disobedience to "the anointed" (Read: The Governing Body) is obedience or disobedience to Jehovah.
Let's review: It's a cult!