Any "creative writing" died in 1992 with Frederick W. Franz. He was "The Oracle", and wrote massive amounts of doctrine over DECADES at WT HQ. Probably 90% at least, specifically the types and anti-types BS that has recently just been tossed by GB2.0 as if it was dirty bathwater, never to be heard from again.
Now I want you all to think about this; DECADES of "Divinely Inspired New Light" that was studied week in, week out, for decades upon decades in countless rainbow coloured books, completely nullified and voided as if it were nothing. No apologies, no nothing. Just disregard and move on.
If THAT bullshit right there doesn't give anyone with 2 functioning brain cells pause enough to consider this a man-made CULT, I don't know WTF would!
Anyway, you can look back upon the past 33 years and see EXACTLY when the downfall of anything evenly remotely "Academic" or "deep" ended. 1992. Everything after has merely been a re-hashing of FWF's writings and insane ramblings. That, and a complete "dumbing down" of everything due to the fact that uneducated morons are staffing the Writing Dept. Derp-Derp!
So, you went from a huge cache of monthly literature + large format books released yearly, to cartoonish pamphlets and Caleb and Sophia cartoons. Splane is about the only one even trying to put something out, and that's just "Overlapping Generations Chart" made up bullshit. And that was what, 10 years ago already? Time flies when you're counting money and fighting off the CSA lawsuits and arguing with governments around the world that you're absolutely not a cult even though you refuse life-saving blood to minors and shun anyone who dares to leave or disagree with you as if they were dead!