2. Anxiety - Hard Pressed in every way
3. Hurt Feelings - When we have a cause for complaint
4. Guilt - Cleanse me from my sin
They want to transmit the idea that DF and inactives are coping with anxiety, hurt feelings and guilt. Let's distinguish 4 groups:
- Uber-JW: "Hallelujah!"
- Weak JW: "A warning from Jehovah that I should not leave his organization, being DF/inactive sounds awful."
- Still believing DF and inactives: "Jehovah and his lovingly organization really want me back..."
- Awakened DF and inactives: "Bullshit! We areHappy"
Since the GB isn't interested in the last group, there technique is brilliant and exactly focused at their target groups.